Dubai’s real estate market continues to evolve — and in 2026, two names consistently top investor and resident watchlists: Arjan and Town Square. Both areas have become synonymous with budget-friendly living that doesn’t compromise on lifestyle, community, or future value.
In this guide, we break down why Arjan and Town Square are trending, what makes them unique, and why both developers and buyers are increasingly focusing on these dynamic communities.
Located near Dubai Miracle Garden and close to major highways, Arjan has quickly become one of Dubai’s most talked-about emerging residential hubs — especially for first-time buyers and investors.
Developed by Nshama, Town Square spans a large area in south Dubai and is planned as a self-sufficient community with parks, retail, schools, and vibrant lifestyle elements.
Both areas have redefined what affordability with quality looks like in Dubai.
Lower average entry price vs older communities
Strong community planning with parks & amenities
Easy access to main transportation routes
Modern masterplan lifestyle
High demand from professionals, families, and investors
This combination is rare — and in 2026 it’s fueling strong interest.
Let’s explore the key forces behind the rise of Arjan and Town Square.
Dubai’s older, central neighborhoods like Dubai Marina and Downtown have seen significant price pressure. That’s pushed demand outward, where:
square footage is larger
community space is abundant
pricing is accessible
In both Arjan and Town Square, buyers get more space per dirham — a major attraction for residents and investors alike.
Location matters — and both communities benefit from excellent access:
Arjan
Near Al Barsha South
Easy access to Sheikh Mohammed Bin Zayed Road (E311)
Proximity to developments like Dubai Hills and Motor City
Town Square
Located near Emirates Road (E611)
Quick routes to downtown and airport
Easy commuting increases residential demand, which translates into better rental performance — a key metric for investors.
Unlike dormitory-style neighborhoods that feel temporary, both areas offer:
Green spaces & parks
Playgrounds & community hubs
Retail & casual dining options
Schools and healthcare facilities nearby
Town Square’s vibrant public squares and Arjan’s variety of mid-rise apartments create spaces where people want to live, not just sleep.
Affordable rents are a big part of the appeal:
Studios and 1BR units in these areas are among the most in-demand segments for:
Young professionals
Long-term residents
Remote workers
New expat families
This has translated into solid occupancy rates, even in softer rental cycles.
If you’re comparing net yield — not just gross rent — Arjan and Town Square offer:
Lower entry point
Competitive rental yields (often higher than core city segments after service charges)
Lower ongoing holding costs
Growing resale interest
For many investors in 2026, these are not “secondary options” but primary investment plays.
Location edge: Next to established and growing hubs
Lifestyle assets: Retail, eateries, and entertainment nearby
Tight community planning: Streets, parks, and walking routes
Range of product types: Studios → 2BR units dominate, affordable
First-time buyers
Long-term residents
Yield-seeking investors
Small families and couples
Master-planned community feel
Family-oriented design
Town Square retail & entertainment hub
Cycle paths & green spaces everywhere
Young families
Renters seeking lifestyle + affordability
Investors focused on occupancy stability
Long-term residents planning to buy later
| Feature | Arjan | Town Square |
|---|---|---|
| Entry Price | Lower–mid range | Lower–mid range |
| Rental Demand | Strong for studios/1BR | Strong overall |
| Family Appeal | Moderate | High |
| Lifestyle Amenities | Growing | Very robust |
| Long-Term Growth Potential | High | Very high |
| Investor ROI | Competitive | Excellent |
Studios and 1BRs often lease faster and deliver better net yields in both Arjan and Town Square.
Every community has sub-zones — some outperform others. We analyze:
View direction
Building quality
Developer track record
After:
Service charges
Vacancies
Maintenance
Management fees
Arjan and Town Square often outperform many older mid-market areas.
Assuming “budget” = low performance
Ignoring service charges
Buying peripheral blocks without demand data
Chasing lowest price
Overestimating rent
Jamoka focuses on quality + fundamentals, not just affordability.
Both communities represent a new generation of Dubai real estate:
Move-in ready, budget-aligned, community-oriented, and investment viable.
They aren’t just affordable — they offer real lifestyle value and investor appeal.
For 2026 investors seeking smart entry points with long-term upside, Arjan and Town Square are among the most compelling stories in Dubai today.